Adoption of Warm Season Grasses by Beef Cattle Producers in the Fescue Belt

Cattle producers in the Fescue Belt predominantly rely on cool-season grass (CSG) pastures. Supplementing CSGs with warm-season grasses (WSG) can provide economic and environmental benefits. We elicit Tennessee cattle producer willingness-to-adopt WSG using data from a hypothetical choice experiment that offered a monetary incentive to establish WSG pasture. A novel double-hurdle regression with Student-t errors was estimated using a Bayesian Hamiltonian Monte Carlo procedure. About 66% of participants were willing to convert 14%-21% of their pasture acres to WSG depending on the incentive amount. A $95/acre incentive is estimated to convert 7,631 acres to WSG, costing $0.77 million.
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Ren, Yongwang ; Lambert, Dayton M. ; Clark, Christopher D. ; Boyer, Christopher N. ; Griffith, Andrew P., Adoption of Warm Season Grasses by Beef Cattle Producers in the Fescue Belt, Journal of Agricultural and Resource Economics, Volume 47, Issue 1, January 2022, Pages 190-208

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