Do Transaction Costs and Risk Preferences Influence Marketing Arrangements in the Illinois Hog Industry?
By: Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip
Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip, Do Transaction Costs and Risk Preferences Influence Marketing Arrangements in the Illinois Hog Industry?, Journal of Agricultural and Resource Economics, Volume 34, Issue 2, August 2009, Pages 297-315
Risk reduction and transaction costs are often used to explain contracting in the U.S. hog industry with little empirical support. Using a unified conceptual framework that draws from risk behavior and transaction cost theories, in combination with unique survey and accounting data, we demonstrate that risk preferences and asset specificity impact Illinois producers’ use of contracts and spot markets. In particular, producers’ investments in specific hog genetics and human capital are related to selection of long-term marketing contracts over spot markets. Producers who perceive greater levels of price risk and/or are more averse are more (less) likely to use contracts (spot markets).