THE EFFECTIVENESS OF U.S. NONPRICE PROMOTION OF ALMONDS IN THE PACIFIC RIM

The effectiveness of the federal government’s export promotion programs (the Foreign Market Development Program and the Market Promotion Program) for high value agricultural products is evaluated using U.S. almond exports in the Pacific Rim as a case study. Cross-sectional time-series data are pooled for five Pacific Rim countries. While promotions were ineffective in South Korea and Singapore, some estimations of the import demand model indicate promotions in Japan, Taiwan, and Hong Kong may have been effective.