Volume 51, Issue 3 · September 2026
Consistent food decisions are crucial for the effectiveness of individual low-calorie diet plans and public health policy initiatives. Yet, there is limited knowledge about the consistency of food choices in dynamic decision-making contexts. We conduct an incentivized food choice experiment in a field setting. Around 77% of food decisions are dynamically consistent, and most inconsistencies occur in choice switches from high- to low-calorie meal options. Our results bear good news for policymakers, as food decisions are moderately consistent, and desired preference shifts can be sustained over time. However, shifting food preferences poses a significant challenge to health policies, as information and behavioral nudges do not influence food preferences and their consistency.
Volume 51, Issue 2 · May 2026
Gene-editing technologies have the potential to address many of the critical challenges facing agriculture today. Yet, consumers’ perception of the technology, while critical for market success, is still understudied, and existing consumer support evaluations may not be reliable in estimating consumer attitudes to gene-editing technologies due to limited market applications. We conduct two studies and elicit US consumers’ support for gene-editing products using the donation experiment method. We document that, on average, participants support gene-editing technologies, and this finding is robust to different survey techniques using incentivized/hypothetical survey settings and public/private funding sources. We also find that the US public is less likely to support controversial technologies when a new production method is more likely to affect food product alternatives in domestic markets. Our findings are useful for designing future studies to reveal consumer preferences in related investigation domains where controversial technologies have limited or no current market applications.
