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This paper explores New Zealand fresh fruit and vegetables import survival from 1989 to 2019 and identifies the key determinants. We find that around 58% of trade relationships survived only 1 year. Significant factors influencing the hazard rate of import survival are the number of entries, distance, per capita gross domestic product, production, import prices, and the number of import origins and export destinations. However, the estimated impacts of the phytosanitary treatments covered in New Zealand Import Health Standards are mixed and associated with exporting countriesÕ level of development.
