McKendree, Melissa G.S.

January, 2024

By: Kaminski, Danielle M.; Caputo, Vincenzina; McKendree, Melissa G.S.
The social license between the US public and food producers has grown increasingly complex, especially as it relates to the treatment of farm animals and workers. In this study, we employ two bestÐworst-scaling experiments to elicit the publicÕs preferences regarding animal and worker welfare farm practices within the dairy and poultry industries. Using a latent class modeling approach, we find that US consumers generally value animal welfare practices more than they value worker welfare practices. However, population subgroups with strong preferences for worker welfare practices exist, primarily among older, highly educated, Democrats living in the Northeastern United States.

December, 2013

By: McKendree, Melissa G.S.; Olynk Widmar, Nicole; Ortega, David L.; Foster, Kenneth A.
A hypothetical choice experiment was conducted to determine consumers’ willingness to pay for three verified production practice attributes (pasture access, antibiotic use, and individual crates/stalls) in smoked ham and ham lunchmeat. These attributes were verified by the USDA Process Verified Program (PVP), a retailer, or the pork industry. Willingness to pay for verified attributes varied across attributes and verifying entity for both products. Consumers were willing to pay the most for attributes verified by the USDA-PVP. No statistical differences, relative to the product price level, were found across products for the same attribute-verifier combination.