MARKET WINDOWS AND HEDONIC PRICE ANALYSES: AN APPLICATION TO THE APPLE INSDUSTRY

Marketing concepts associated with quality, location, and time are integrated into a complete model, revealing the linkages between market window approaches and hedonic analysis. An integrated hedonic price model for the U.S. apple industry was estimated. Results suggested that size, storage method, grade, and seasonality are the most important influences on the price of apples. Area of apple origin and variety were the least important influences on apple prices, with the exception of the Granny Smith variety.