Nutrient information and dietary data for a sample of U.S. household meal planners are used to estimate the direct and indirect effects of various dietary determinants on cholesterol intake. Holding sociodemographic and household characteristics constant, greater nutrition information translates to significantly lower intake of dietary cholesterol. Evidence supports the hypothesis that schooling promotes better health behavior through greater acquisition and use of health information. Blacks and Hispanics stand to benefit from nutrition education programs to increase their awareness of diet-health relationship. A low-calorie diet decreases the intake of cholesterol more than a low-fat diet.