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This study explored the extent to which various factors affect Fijian cane farmers’ adoption of soil conservation measures. The significant factors affecting perception of the soil erosion problem include age, education, ethnicity, and extension services. On the other hand, the significant factors affecting soil conservation effort include perception of the erosion problem, net farm income, farm size, land type, and extension services. In general, personal characteristics appear to affect perceptions of soil erosion while the extent of conservation effort is affected by economic and physical factors. The resulting implications for soil conservation policy are discussed.