Journal of Agricultural and Resource Economics
Issue Archives
Search and browse every article in the JARE archive, from 1992 to today. Filter by issue or author, read abstracts, and bookmark articles to come back to.
Search the archive
Keyword
Year & issue
Author
Articles
This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet Growers between 2008 and 2010, revealing average benefit-cost estimates from $1.26 to $4.35 for every dollar allocated to the new product line.
Publish in JARE
JARE publishes applied research in agricultural, food, natural resource and environmental economics. Read the guidelines and policies, then submit through Editorial Express.
Ready to submit?
Manuscripts go through JARE’s Editorial Express site.
Library or member? Subscribe to JARE